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about Africa MICE Awards

The Africa MICE Awards – is the acclaimed continental initiative which exists to celebrate and reward excellence, innovation and sustainability in Africa’s MICE Tourism. Industry organisations, media, MICE consumers and the general public are invited to vote for outstanding MICE organisations on the continent.

The Africa MICE Awards which were launched in 2018 serve to support, promote and develop the Africa MICE industry by identifying and innovative industry players whose expertise and service levels meet global standards, and who are playing a significant role in positioning Africa as an attractive business events destination.

The Africa MICE Awards which are hosted every two (2) years bring regional and international focus on Africa’s growing MICE industry. This greater awareness serves to attract more business, set a benchmark of excellence and inspire the local industry to develop more events of excellent standards thus contributing to a strong and vibrant eco-system of MICE players that will strengthen Africa’s value proposition as a MICE destination of choice.

Award-winners gain industry-wide and regional recognition for their outstanding achievements in the industry, providing them with the opportunity to showcase their expertise when bidding for or launching new events. As the Awards serve as a mark of distinction, it gives the award-winning individual/company an edge over its competition.

The COVID19 pandemic presented huge difficulties for the MICE industry in Africa. This year, the Africa MICE Summit will only offer one special Award category named the Resilience Award which is a celebration of the incredible creativity shown by African MICE agencies in response to the pandemic. 

This Award is open for several industry categories.  We invite industry agencies to celebrate their pivots, adaptations, new products, activations and innovations by entering the awards, which will be judged by the Africa MICE Awards Judges.

The Africa MICE Awards 2021 are now open.  The deadline for submission of nominations is 30th July, 2021.

Public voting will open on 4th August, 2021. Voting will run until 16th August, 2021 and votes can be cast via the Africa MICE Awards website. The nominee with the most votes in each category will be named as the 2021 Africa MICE Awards winner. The full list of categories can be viewed here.

The winners will be unveiled at the Africa MICE Awards Gala Ceremony 2021, which is scheduled to take place at Lake Naivasha Resort on 10th September, 2021.