The importance of hosting a meeting or conference to a city has emerged as a crucial strategic decision for stakeholders of a destination since the numbers of meetings, attendees, and spending create a positive economical multiplier impact to a destination. Meeting, incentive, convention, and exhibition (MICE) industry has emerged as one of the most important segment of Business Tourism.
The journey towards hosting Kisumu AfriCities Summit 2021 was marked by the official signing of the hosting rights MOU between the national government which was represented by the CS for Devolution and ASAL Hon. Eugene Wamalwa , the County government represented by the Governor Prof. Anyang’ Nyong’o and UCLG having been represented by the Secretary General John Pierre Elong – Mbassi.
Speaking at the signing ceremony the Governor made it public for the first time that Kisumu will be hosting Kisumu AfriCities 2021 as from 16th – 20th November, 2021.
Kenya went to AfriCities 2018 in Marrakech, Morocco in November last year, speaking in one voice under a united national front led by the Council of Governors to clinch the host of AfriCities 2021. And we did !
” I have been assured by my colleague the cabinet secretary for Tourism Hon. Najib Balala that in partnership with the County of Kisumu his ministry will be putting up a 6000 sitting capacity ultra modern conference facility in Kisumu ahead of the 2021 AfriCities.” C.S Eugene Wamalwa.
UCLG Secretary General John Elong Mbassi noted that as UCLG they are fully satisfied and convinced that Kisumu will successful host the 2021 AfriCities evident with the level of commitment from both the county and the national government. The county government has already contributed Ksh. 50 million towards this mega event with the Governor having presented a dummy cheque of the same amount to John Elong – Mbassi at the signing ceremony.
There’s a lot more to gain by hosting Africities 2021.
The national government will certainly invest heavily in development of infrastructure and services in Kisumu. This city will not be the same again after the Africities Summit. From the time Kisumu was declared host of Africities 2021, the city was placed strategically on the global map as the first intermediary city to host the Africities Summit. We have begun to attract attention and interest from around the world. Sentiments that were echoed by the County Minister of Tourism Achie Alai.
The Summit is aimed at addressing major questions based on the construction of the 2063 Vision of Africa with debate proposed by the African Union Commission.
The advantages of Kisumu hosting this event will include; Raising the profile of the city and country, long term investments, jobs for the local community, enthusiasm and short term economic benefits. The destination should however keep in mind that they need to take care of the planet by carrying out sustainable event practices.