join us today WELCOME TO AFRICA MICE SUMMIT

Join in meeting professionals, MICE venues, destination management companies and tourism agencies participating this year's Africa MICE Summit & Awards.

Africa MICE Summit

The Africa MICE Summit is the leading platform for the growth & development of the business events industry in Africa. The Summit showcases sustainable innovations, technology solutions, industry development programs as well as investment & partnership opportunities in the Meetings & Events in Africa.

The 2021 Africa MICE Summit & Awards will be held on 8-10th September, 2021.

Join meeting professionals, MICE venues, destination management companies, tourism agencies and other industry players for 3 days of learning, networking & building new business partnerships as we refocus towards the recovery of Africa's MICE industry.

Nominations for the Africa MICE Awards are now open.

8 September

Future Leaders Forum

Virtual Exhibition

9 September

Summit Day

B2B Meetings

Exhibition

Africa Meetings Industry Day Celebrations

10 September

Summit Day

Africa MICE Awards

B2B Meetings

Exhibition

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countries
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exhibitors
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speakers
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delegates

why join Africa MICE Summit

As Africa strategises for recovery from the COVID pandemic, buoyed by the promise of the AfCFTA, players in the business events industry have a critical role to play. 

The MICE sector can make significant contribution towards the economic recovery of the continent by positioning itself to attract more quality business events into our destinations.

This year's Africa MICE Summit will be hosted as a Hybrid Event. We have an exciting program planned structured on the theme : "Leveraging on sustainable business events to drive Africa's recovery."

We look forward to seeing you at the Africa MICE Summit & Awards as we forecast towards the recovery of our industry together.

Sustainability & Green Innovations

Enabling destinations to compete globally through sustainable attractions

People & Inclusivity

Developing a culture of inclusion and empowerment in the M.I.C.E Industry

Technology

Championing Sustainable Growth through objective use of Technology and Innovative M.I.C.E Practices

Meet Tourism Agencies.

Join tourism agencies and other industry players as we refocus towards the recovery of Africa’s MICE industry.

Learn Even More.

Explore innovations and showcase ongoing trade and investments in the Meetings & Events Industry.

Co-Hosted By

newsroom Get a Taste of the Africa MICE Summit Experience

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Working in the Business Tourism and Travel Industry

Business tourism is a lucrative, fast-growing segment of the world's largest industry sector. Good niches in business tourism exist for developing and transition economies. Business tourism is defined as leisure activities in conjunction with business travel. Business tourism is a driver of

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IMPACT OF MICE IN ENHANCING THE ECONOMY OF A DESTINATION

MICE stands for Meetings, Incentives, Conventions and Exhibitions. It is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose. MICE tourism consists of large groups

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Kisumu county hosting the 9th African Cities Summit in 2021.

The importance of hosting a meeting or conference to a city has emerged as a crucial strategic decision for stakeholders of a destination since the numbers of meetings, attendees, and spending create a positive economical