Join in meeting professionals, MICE venues, destination management companies and tourism agencies participating this year's Africa MICE Summit & Awards.
The Africa MICE Summit is the leading platform for the growth & development of the business events industry in Africa. The Summit showcases sustainable innovations, technology solutions, industry development programs as well as investment & partnership opportunities in the Meetings & Events in Africa.
The 2021 Africa MICE Summit & Awards will be held on 8-10th September, 2021.
Join meeting professionals, MICE venues, destination management companies, tourism agencies and other industry players for 3 days of learning, networking & building new business partnerships as we refocus towards the recovery of Africa's MICE industry.
Nominations for the Africa MICE Awards are now open.
Future Leaders Forum
Virtual Exhibition
Summit Day
B2B Meetings
Exhibition
Africa Meetings Industry Day Celebrations
Summit Day
Africa MICE Awards
B2B Meetings
Exhibition
As Africa strategises for recovery from the COVID pandemic, buoyed by the promise of the AfCFTA, players in the business events industry have a critical role to play.
The MICE sector can make significant contribution towards the economic recovery of the continent by positioning itself to attract more quality business events into our destinations.
This year's Africa MICE Summit will be hosted as a Hybrid Event. We have an exciting program planned structured on the theme : "Leveraging on sustainable business events to drive Africa's recovery."
We look forward to seeing you at the Africa MICE Summit & Awards as we forecast towards the recovery of our industry together.
Enabling destinations to compete globally through sustainable attractions
Developing a culture of inclusion and empowerment in the M.I.C.E Industry
Championing Sustainable Growth through objective use of Technology and Innovative M.I.C.E Practices
Join tourism agencies and other industry players as we refocus towards the recovery of Africa’s MICE industry.
Explore innovations and showcase ongoing trade and investments in the Meetings & Events Industry.
Business tourism is a lucrative, fast-growing segment of the world's largest industry sector. Good niches in business tourism exist for developing and transition economies. Business tourism is defined as leisure activities in conjunction with business travel. Business tourism is a driver of
MICE stands for Meetings, Incentives, Conventions and Exhibitions. It is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose. MICE tourism consists of large groups
The importance of hosting a meeting or conference to a city has emerged as a crucial strategic decision for stakeholders of a destination since the numbers of meetings, attendees, and spending create a positive economical