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The Africa MICE Summit

The Africa MICE Summit was conceptualized in 2017 by Zuri Events as ‘Global MICE Summit’ as it was named then,  to address an evident gap in intra-continental dialogue aimed at developing the Meetings, Incentives, Conferences and Exhibitions (MICE) Sector in Africa.

The summit attracts industry stakeholders and experts in the Meetings & Business Events Industry (Meetings, Incentive Travel, Conferences and Exhibitions) and focuses on analyzing the global trends and opportunities in the Meetings & Business Events industry. An expo is hosted to showcases innovative and sustainable products and solutions that are driving forward Africa’s MICE industry.

The Africa MICE Summit is an ideal platform for constructive dialogue between stakeholders to promote the growth opportunities available for MICE development in various African countries, explore innovations and showcase ongoing trade and investments in the Meetings & Events Industry.

The summit acts as a platform that enables the MICE industry in Africa to achieve the following:

The summit has been hosted annually since 2018. See Previous Events

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Partner with us

The Africa MICE Summit is an initiative of Zuri Events of Nairobi, Kenya. The Summit was first hosted in 2018 in Nairobi, Kenya as an intra-continental dialogue aimed at developing the Meetings, Incentive Travel, Conferences and Exhibitions industry in Africa.

The Africa MICE Summit has grown to become the leading platform for tourism stakeholders seeking to identify growth opportunities in MICE tourism, explore innovations and showcase trade and investments opportunities.

In the wake of the COVID Pandemic, the Africa MICE Summit has been structured to map the future of our industry focusing on the recovery from with the continent.

The different programs in the Africa MICE Summit are built on three (3) pillars:  Sustainability, Technology & People.

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Our Impact

African Countries
MICE businesses
Students & Future Leaders

Support the Africa MICE Summit

The Africa MICE Summit is the leading platform for the growth & development of the business events industry in Africa. The Summit showcases sustainable innovations, technology solutions, industry development programs as well as investment & partnership opportunities in the Meetings & Events in Africa.

In the 5th Africa MICE Summit, we will leverage on our platform to have inter-continental dialogue on the Meetings & Events Industry, to drive the AfCFTA agreement, trade and investment in Africa.

This year’s Africa MICE Summit will be held on 8th and 9th September, 2022 at Intercontinental Hotel, Lusaka, Zambia in celebration of the Africa Meetings Industry Day.

The Africa MICE Summit will continue to engage stakeholders as we all forecast towards the recovery of our industry together.

Sustainability & Green Innovations

Enabling destinations to compete globally through sustainable attractions

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People & Inclusivity

Developing a culture of inclusion and empowerment in the M.I.C.E Industry

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Championing Sustainable Growth through objective use of Technology and Innovative M.I.C.E Practices

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Meet Tourism Agencies.

Join tourism agencies and other industry players as we refocus towards the recovery of Africa’s MICE industry.

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Explore innovations and showcase ongoing trade and investments in the Meetings & Events Industry.

Co-Hosted By

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